Jewelry Business Success Tips: Getting the Word Out
I was sorting through my stash of saved forum posts and I came across a bunch of related threads I saved a while back. I’m not sure what forum this stuff came. Bad annotator!
Gems! Gems in this post! The post was about ideas for spreading the word about your business.
Let’s get off and running.
Ideas for getting your name out there:
- Mailing list marketing - by email
- Mailing list marketing - by postcard
- Put up flyers around colleges and universities
- Do craft shows and other events
- Wear your jewelry and give out your business card to anyone who compliments you
- Do home jewelry shows
- Create an online shop (like Etsy, or your own website) and promote it like crazy on your business cards, flyers, email marketing campaigns, etc.
- Sell your jewelry locally in shops, galleries and clothing boutiques
- Put tags on all your jewelry with your business name, contact info, website, etc on it
- Teach classes in your home
- Teach classes at your local community centre
- Team up with other crafty people and create a promotional team to increase your reach.
- Write articles about gift buying, jewelry buying, etc. and submitthem to e-zine directories and free content sites
- Put your business on T-shirts for your kids to wear
- Put a bumper sticker on your car
- Put your business cards in library books at the library
I love the one about putting your business cards in library books. I picture jewelry designers everywhere scurrying through libraries willy-nilly, surreptitiously poking their business cards into books right under the noses of the library police.
Spread the love. Share your own ideas in the comments!
I’d love to post these on Etsy.com in the crafting and business forum - with the link to your site, obviously…let me know if that’s okay, and I’ll do it!
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