Category: Beginner Jewelry Designers
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Basic Marketing for Jewelry Makers, Designers, and Craftspeople

The Basics of Marketing: How Do You Know if You’re Clueless?
Do you know what you don’t know?
The Discovery
I typically never go to networking type meetings, but I was at a women’s business networking group a few weeks ago with a friend who is much more of a joiner than I am, and I was surprised […]

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Posted in Beginner Jewelry Designers on Apr 30th, 2008  2 comments   

How to Define Your Handcrafted Jewelry Business Identity

A Quickstart Guide to Defining Your Business Identity as a Jewelry Artist
by Christine Gierer of The Jewelry Sweet Spot
To own a business that will stand the test of time, you need to create a business identity for yourself. Figure out who you are, what you stand for, and how you will portray yourself and […]

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Posted in Beginner Jewelry Designers, Jewelry Business Success on Sep 4th, 2007