Category: Jewelry Business Success

The Basics of Marketing: How Do You Know if You’re Clueless?
Do you know what you don’t know?
The Discovery
I typically never go to networking type meetings, but I was at a women’s business networking group a few weeks ago with a friend who is much more of a joiner than I am, and I was surprised […]

Here’s a quick heads up for all you Etsy jewelry sellers. For the next week or so only (?) you can take a look at who is making lots of sales, top sales, and sales versus listings at Etsytools
Maybe all etsy sellers know about this already. I just came across it though and […]

I was sorting through my stash of saved forum posts and I came across a bunch of related threads I saved a while back. I’m not sure what forum this stuff came. Bad annotator!

Gems! Gems in this post! The post was about ideas for spreading the word about your business.

Let’s […]

Wouldn’t you like to learn how to skyrocket your home jewelry business success? What Jewelry Artist wouldn’t! I found a really mind opening E-book by Rena Klingenberg, Home Jewelry Business Expert and really-nice-lady.

What makes her book so earthshaking?

Rena has devised a really fascinating and low-key way to sell handmade jewelry that does the following:

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It saves you from booth selling and all the costs and equipment entailed in that method selling
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Her method allows you to keep 100% of RETAIL sales (rather than the 70% or 50% that you get from wholesaling or consignment.
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You don’t have to give a percentage or give jewelry to a home party hostess so you don’t lose anything there.
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Everything is casual and low-key (great for the more reserved Jewelry Artist. I know there are lots of us out there!)
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AND her system details how you can make some real money selling One-of-a-Kind pieces and sets to the wealthier customer.

copyright by Rena Klingenberg

If you sell your handcrafted jewelry at shows, fairs, or festivals, it may be a target for thieves. You should know how prevent shoplifters from stealing your jewelry right out of your booth.

I don’t mean to imply that shoplifting is rampant at every show, or that you can’t trust your customers. […]

Selling handcrafted jewelry is a competitive business in a relatively saturated market, so how do you make yourself stand out from the sea of other jewelry makers? One great marketing strategy is to have a mailing list and to actively send out mailings.

Here are 9 great reasons any jewelry artist should build and […]

Did you know that arts and crafts businesses with employees make, on average, three times the income of solo artisans who do everything themselves?
The Craft Organization Directors Association (CODA) did the first major craft economic impact survey in 2001, and they found that, “Craftspeople that have paid employees have three times the household income and […]

By Christine Gierer

Pricing handmade jewelry seems to one topic that jewelry artists never agree on. There are lots of different viewpoints and philosophies. This article will discuss some of the things to think about as you consider how to price your jewelry, and some of the common pricing models that jewelry designers use.

Keep […]

In the olden days of the Internet (early 1990’s), that books, movies and music would sell well online, but crafts, jewelry and clothing, would not. In recent reports, retail jewelry sales have jumped as much as 250% in the first quarter of 2007. This jump is not necessarily in the area of one-of-a.

copyright by Rena Klingenberg
Do you sell more jewelry by placing a visible price tag on each piece, or by leaving the price a mystery until the customer inquires about it?
Some jewelry artists prefer to leave prices off their jewelry, so customers will have to ask about pieces that interest them - thereby giving the […]